Even though the entire world is facing a challenging time with social gatherings seen as a crime, we still have to interact with people for different reasons.
Some HCPs have opted out of in-person interactions with the reps, and they still need the latest updates in their respective departments.
The importance of providing quality services has increased and can be achieved only by planning the campaigns and delivering the personalised content to the HCPs to avoid SPAM folders.
Eloqua and Veeva are the tools we would recommend to our customers as these provide the features to help mitigate the above issues.
You can use Eloqua’s campaign to plan the strategy and target a specific audience.
Reps can substitute in-person communication with online meetings, and Veeva provides all the assets at the tip of their fingers to make the meeting productive. It is allowing them to share the appropriate pre-approved content with HCPs, with the choice of customisation.
What Is Eloqua?
Oracle Eloqua is a commerce automation solution designed for business to business (B2B) to record consumers through all stages of the buying circle. This marketing tool allows wholesalers to design campaigns via multiple funnels, like email, web, social media, mobile, and browsers.
One of the best traits of Eloqua is that it can analyze the results of marketing efforts with built-in analytical forms. It is possible to design active paths of the buying cycle utilizing the platform on the Campaign Canvas. You can also verify the jobs included with multiple campaigns from the dashboard.
What Is Veeva?
Another fantastic tool to deliver personalised content to the HCPs is Veeva. Veeva is a cloud-based CRM system for the life sciences industry. This tool provides unified marketing accessories, unique alignments, and actionable wisdom.
Seven out of twenty pharma enterprises use Veeva to bring together endeavors and procedures in a straightforward cloud app.
Top 5 Ways Pharma Marketers Can Benefit From Automated Marketing
Pharma marketers must automate marketing in today’s COVID-19 world. It is crucial to design efficient marketing strategies with a faster and higher response. Even though it is easy to get caught in the automatisation process, it is vital not to forget innovation and valuable content.
So, what are the five ways the pharma industry can benefit from automated marketing?
- Boosting the current plan and developing campaign management
- Maintaining the figures within the estimated cost
- Merging marketing strategies under all-encompassing guidelines and terms
- Pharma marketers have a green light for creativity, custom-made designs, and personalisation across HCPs and markets
- Establishing content verification with pre-approved ideas.
Please note that achieving these is challenging, as it is crucial to have the knowledge and willingness to automate marketing strategies.
It is possible to improve your excellence without additional workload. Having the right marketing tools allows you to implement an innovative automation solution effectively.
With meticulous preparation, marketing automation can be a persuasive and wise strategy for pharma marketers anticipating to carry out the mission of exceptional brands, boost customer experience, and be more profitable with better performance.