There are no two ways about it — Email is the wisest way to create an impression on and engage with your users. But, because of this, it’s also important to ensure your email stands out from the rest of the emails that fill up your audience’s inbox!
Here also lies the quest. After all, making sure a responsive email HTML design is put into effect can be a drag. Isn’t it? You need to pay attention to building and implementing responsive emails which isn’t a piece of cake. There is no standard in the way email clients render HTML. It takes practice, a lot of hit-and-miss chances, and the right kind of tools and tactics on board. No matter how striking and gorgeous your emails are, you have to make certain they render appropriately in the inbox of your reader. This is why when the MJML framework came into effect, it took everyone by surprise. Ever heard about the MJML framework?
For those of you who are unaware of what is MJML framework, MJML is a markup language created internally by Mailjet, a company specializing in email marketing tools. It is a wonderfully useful resource, particularly in feature development.
Owing to its solid documentation and extendability, the framework makes it incredibly easy to utilize the library to generate superior quality email HTML output from an email builder.
Is an MJML download worth it?
You may be wondering despite what is said about this framework, is an MJML download worth it?
Well, yes, of course! There are many reasons why an MJML builder can be a huge success. After all, MJML is specifically designed to reduce the pain of coding a responsive email. In the bargain, it helps save hundreds of hours and can be a real-time effective method to obtain emails that always deliver.
Besides this, the MJML framework is open-sourced. It works with its own custom, HTML-like templating language, using its own tags. Also, since the MJML framework is easy to use as well as quick and responsive, it saves a great deal of time. Other than this, it also writes high-level code owing to reusable and extensible components.
What do you need to know to use MJML framework?
Prior to using MJML framework to produce responsive HTML email templates, you need to know how to use MJML. It would be advantageous to have basic knowledge of HTML as well as CSS to use MJML in the best way possible. The syntax resembles HTML very well (especially with opening and closing tags). Other than this, you can still use CSS syntax along with declarations when trying to style your email.
What to know about when installing MJML
There are many options to set up MJML components on your computer.
One of them is given below:
1. First we have to download nodejs.
2. For checking npm is installed correctly, we have to type “npm -v” in the cmd terminal.
3. Then, we have to run the command “npm install -g mjml” to install MJML.
4. Now, we have to install the MJML plugin for a text editor. (we will use MJML Framework as this plugin for Visual Studio Code).
5. In the text editor, we have to create a new file with syntax MJML.
After creating a file, we have to convert that file from MJML to an HTML file. To do this, we have to run the command “mjml -r index.mjml -o index.html“
We have to run the watch command “mjml –watch index.mjml -o index.html“. This helps to update the preview every time we save.
Did you know that MJML has its own desktop app? If you don’t want to download all those aspects, all you have to do is use this desktop app( MJML App).
Also, if don’t want to download anything, you can use their free online editor(MJML Live) as well.
MJML Templates start with <mjml> followed with <mj-head> and <mj-body> which works as the head and body of HTML templates.
In MJML, head <mj-head> contains head components, related to the document such as style and meta elements.
<mj-body> is the starting point of the email.
MJML email has a default width of 600px which we can seamlessly customize in a fuss-free manner.
<mj-section> The tag that denotes a horizontal section of an email template.
<mj-column> The tag that is within an <mj-section> that declares how many columns are in each section.
<mj-text> This tag allows you to display text in your email.
Example: Here is an email template with one column:
Example: Two-column template
<mj-button> Displays a customizable button.
<mj-image> Displays a responsive image in your email. It is similar to the HTML <img /> tag. Please note that if no width is provided, the image will use the parent column width.
This is just a brief overview of getting familiar with the MJML template.
If you need any further information about the MJML framework, all you need to do is get in touch with us at Crafted Email. We help you design email marketing newsletter templates that leave a mark! Our team of experts is well versed in addressing your email marketing needs and wants to deliver email designs that bring about desirable results. Get in touch with us to know more!